Will Smith is the face of Moncler’s New Campaign!
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Multiple Award Winning American actor; Will Smith, has just been unveiled as the face of Italian apparel and lifestyle company, Moncler‘s new campaign tagged ‘Genius is Born Crazy.’
Moncler, which is mostly known for its down jackets and sportswear, aims to use this new campaign as a medium to celebrate “out of the box thinking” and they chose Will Smith, because he embodies that.
This is Will Smith’s first participation in a campaign in the Fashion industry. He took to his Instagram to share his excitement on the collaboration :
“When I got the call from @Moncler that they wanted me to be THE FACE of a FASHION campaign I was like… “These jokaz must be CRAZY.” I’ve always dug their gear. So I listened to their ideas. Then I was like… “That might be GENIUS.” I started pondering the Relationship between Crazy & Genius and I got more & more intrigued. Real Dreamers ALWAYS get called Crazy! I started to wonder… “Are Geniuses born Crazy?! Or can we all get some? 
#GENIUSISBORNCRAZY”
