Beyonce in collaboration with Adidas to revive its sportswear brand

Blue Park should be revived thanks to this collaboration that should lead to new collections.

On April 4th, Adidas and Beyonce announced the beginning of their collaboration, which is expected to lead to exceptional unpublished collections of the singer’s brand, blue Park.

According to Adidas, this partnership will lead to the “joint creation of new products” of the lifestyle performance sport for the next generation of athletes, designers and leaders.

For the singer, Beyonce, it is the partnership of her life for a simple reason: she shares the same philosophy with Adidas that places creativity and social responsibility at the heart of their economic development.

The blue Park brand was launched in 2016, in collaboration with Topshop. But, Beyonce announced the breakup of this partnership a few months ago.